IKEA turns real homes into billboards The Swedish brand showed how genuine apartment dwellers are using its wares to make the most of small spaces.
IKEA Gives A Virtual Celebrity A Home Living in a shop window isn’t a problem when you don’t exist in real life.
Ikea’s wake-up call to the sleepless Creative use of data shamed late night video watchers and urged them to buy a new mattress.
Buying floor art with your heart IKEA found an emotional way of pulling the rug out from under opportunists.
A small break in a big station An IKEA poster in Berlin’s central station became a place where passengers could take time out.
Facebook Showroom Ikea uses the most popular social network to promote its brand in an entertaining way.