VW’s giant four-hour ad To fill a (very) early hour TV slot in Canada, the brand created a comedy show with an electric co-star.
A Jeep code goes on the road You’ve seen ads on the side of cars, but Jeep turned its vehicles into digital media.
Mercedes parks an idea with drivers Cars found in parking lots – hold the front page! But Mercedes used the space in an original way.
Using a smart mechanism to poach employees Volkswagen recruits mechanics from its competitors by placing ads on engine parts.
A museum of engine noises revs up What are auto addicts going to do when cars are all-electric and there’s no thrilling engine roar? BMW has a solution.
Singing the Auto Electric Mercedes and Isobar Hong Kong had a flash of inspiration when they used lightning and music to promote a new car.
A Hyper-targeted Ad Hits the Road Porsche uses data to hit Tesla owners where they live – or at least where they drive.
Checking For Bumps With Mini The automotive brand found a roundabout way of supporting breast cancer awareness.
The Car That Went Everywhere With Volvo dealerships thin on the ground, the auto brand drove potential customers to a virtual solution.