Michael Lee

Michael Lee

Chief Strategy Officer at VCCP
New York, United States

About me

Michael joined VCCP in 2003 as its 26th employee after a varied previous life working in the music industry and for The Football Association. He was lead strategist for some of VCCP’s most famous award-winning government advertising for the Department of Health (Sexual Health) and Home Office (anti-binge drinking), and carved an outstanding new business record including pitch wins for Hiscox Insurance, Hyundai and easyJet. He was appointed Head of Planning in 2008 and helped VCCP secure its first ever Agency of the Year title in 2009, for Marketing magazine.

He did a two year stint at AMV BBDO, where he led the strategy on Johnson & Johnson, Nicorette, Starbucks, Twinings and the National Lottery’s “Life Changing” brand platform relaunch.

In 2012, he was lured back to VCCP to become Chief Strategy Officer and an integral member of the senior management team, with strategic responsibility across the VCCP global network. He remains closely involved in numerous accounts including Transport for London, Canon EMEA and easyJet, playing a key role in easyJet’s commercial transformation, which led to an array of industry awards from The Marketing Society, IPA Effectiveness Awards and Euro Effies.

Positions

Chief Strategy Officer
Global
Michael graduated from Cambridge University with a Double First in Social and Political Sciences. He has worked for Sony Music Entertainment, The Football Association and Kirch Media. Whilst at The FA, he worked in sponsorship strategy for numerous leading brands including McDonalds helping to promote the highly successful McDonalds training programme which created more than 10,000 new football coaches in under five years.
He moved into advertising with VCCP, in 2003 and was made Head of Planning in October 2008. He then had a 2 year stint at AMVBBDO developing The National Lottery’s acclaimed new masterbrand campaign and worked on clients included Twinings and global J&J brand Nicorette. Michael has returned to VCCP and works across the agency’s client portfolio as Chief Strategy Officer. 
Creative Director
Havas Works (Now BETC or 27)
Levallois-Perret, France
Account Executive
New York, United States

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