About me
With over 8 years of experience in advertising, Al has worked on some of the Philippines' leading brands, most notably Asia Brewery, Globe Telecom, McDonald's, Oishi, Nissan, and Alaska Milk. These projects have garnered various awards, including recognitions from Kidlat and Spikes.
Before joining DDB, he worked at TBWA\SMP and Wunderman Thompson Philippines.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Currently handling Mang Inasal Digital, Mang Inasal Delivery, and Generika Drugstore. Also previously worked on Asian Hospital campaigns and PCSO e-Lotto.
Senior Copywriter
Makati City, Philippines
August 2021 - May 2023 (1 year 9 months)
Worked on Globe Telecom, GCash, Lazada, and SM Supermalls. Guided junior creatives in ideation, presentation, and execution.
Copywriter
Makati City, Philippines
August 2017 - July 2021 (3 years 11 months)
Worked on ATL, BTL, and digital campaigns for the agency’s key accounts including Alaska, McDonald's, Oishi, and Nissan.
Junior Copywriter
Jump Digital
Philippines
August 2015 - July 2017 (1 year 11 months)
Wrote digital campaigns for major clients including Zonrox, Vitamilk, and Creamy Delight. Created social posts, online videos, and other digital materials that helped these brands gain significant traction online.
Other professional activities
PHNX 2024
Awards Jury Member
