Liviu Marica

With a robust career spanning two decades, I am a marketing manager deeply entrenched in the ever-evolving dynamics of the business world. My journey has been characterized by a relentless drive and a keen focus on harnessing the collective strengths of my teams. I am a visionary, constantly seeking innovative marketing solutions that break new ground and set industry benchmarks. My career is a narrative of transforming challenges into opportunities and ideas into tangible successes.

I am the Marketing Manager at ASUS Romania, a position I have held since May 2005. I implement strategic marketing initiatives in this role to enhance the ASUS brand's market share and revenue growth. My duties encompass managing a dynamic marketing team, overseeing project delivery, and employing a metrics-driven approach to assess the return on investment of marketing communications.

My career began as the editor-in-chief at XtremPC in Bucharest, where I was responsible for setting the magazine's direction and content.

My professional journey is underpinned by specialized training in Consumer Neuroscience & Neuromarketing, Digital Marketing, and Project Management from the University of Illinois at Urbana-Champaign. This diverse educational background, combined with two decades of experience in marketing and public relations, has equipped me with a comprehensive skill set in marketing management, negotiation, business planning, and integrated marketing.