Katie Keating

Katie came to New York for a New Year’s Eve party and never left. She loves the excitement born out of big ideas. Especially ideas like founding Fancy with her long-time creative partner, Erica Fite, in 2011 after working her way in, up, and around the big-name, blue-chip agency world. Fancy is driven to elevate what’s important to women by breaking taboos and moving the cultural needle. Highlights include launching category-creating beauty device Iluminage by appealing to women’s intelligence instead of insecurity, creating a video about childbirth in Haiti for Health Equity International with a nearly 100% female crew, and normalizing the conversation around women’s sexual pleasure for adult retail chain Lion’s Den.

Katie received a BA in Psychology from Kenyon College, and a copywriting degree from Portfolio Center. She continues to be fascinated by what makes people tick, particularly her husband and two teenagers in NYC.