| Title | Yumos Building |
| Brief | We had already launched our first campaign in January 2021 on TV and digital, and now we needed an impactful project to spread the big news further. It was March and lockdown restrictions had just been partially lifted. We knew people had missed the streets and anything that would cheer them up surprisingly would make a big difference. After the lockdowns we decided to spread Yumoş bears' colorful and joyful energy to the streets by creating an outdoor project where we surprisingly covered the façade of a whole building on a popular street in Istanbul, with our message "Yumoş detergent is out” and Yumoş bears. The building greeted the morning with a very good surprise. Our wall was so joyful with our colorful Yumoş bears, each positioned and designed with a meaning so that anyone could find something in it for themselves. |
| Agency | Wunderman Thompson |
| Campaign | Yumos Building |
| Advertiser | Unilever |
| Brand | Yumos Detergent |
| Posted | November 2021 |
| Business Sector | Household Products & Maintenance |
| Story | Having entered the Turkish market in 1986, Yumoş has been the lovemark in fabric conditioners category. Almost synonymous with fabric conditioner, Yumoş has been the leader in the category with the highest market share along with highest brand scores (85 pts in Unaided Brand Awareness, 57 pts in Communication Awareness and 32.3 pts in Brand Power). |
| Media Type | Case Study |
| CEO | Ender Buruk |
| Managing Partner | Fulya Ozar1 |
| Creative Director | Ümit Taşlı |
| Creative Group Head | Buse Say |
| Art Director | Buse Say |
| Copywriter | Semih Türkmen |
| Art Director | Basak Ceylan |
| Chief Strategy Officer | Ceren Saglam |
| Strategy Director | Pelin Karagoz Huner |
| Account Director | Setenay Ergin |
| Account Supervisor | Nuran Rona |
| Account Executive | Ezgi Bitmis |
| Head of Production | Deniz Aksit |
| Graphic Designer | Cengiz Onal |
| Vice President | Leyal Eskin Yilmaz |
| Marketing Director | Duygu Dal |
| Brand Manager | Elif Terzi |
| ASSISTANT BRAND MANAGER | Mirella Habib |
| Client Director | Tugce 0yisan |
| Client Manager | Berkay Kaya |
| Client Senior Director | Damla Kaya |
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