| Title | Yumos Survivor |
| Brief | We had already launched our first campaign in January 2021 on TV and digital, followed by our outdoor activation project. To follow up, we got into Survivor, Turkey’s most watched TV reality show. We first announced our teasers that Yumoş bears are flying to the Survivor Island. Then, we sponsored a prize game where teams competed to spend a night in Yumoş villa, with their brand new and freshly washed clothes. Then we announced our interactive game “Yumoş Island”. Instead of a standard TV advertorial/sub banner, audiences played our game with their TV remotes or mobile phones. For the first time, audiences could virtually join Survivor competitors in games and spend time with our brand. Participants shared their information with us and gave us permission to collect their data in return for a chance to watch the Survivor finale. The game created such a buzz that we made it permanent. |
| Agency |
Wunderman Thompson
|
| Campaign |
Yumos Survivor
|
| Advertiser |
Unilever
|
| Brand |
Yumos Detergent
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Wunderman Thompson - CEO |
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| Wunderman Thompson - Managing Partner |
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| Wunderman Thompson - Creative Director |
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| Wunderman Thompson - Head of Strategy |
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| Wunderman Thompson - Head of Production |
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| Wunderman Thompson - Producer |
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| Unilever - Vice President Home Care TUI |
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| Unilever - Mark.Dir.Fabric Solutions&SensationsTUI |
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| Unilever - Brand Manager |
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| Mindshare - Client Director |
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| Mindshare - Client Manager |
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| AMVG - CEO |
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| AMVG - Creative Director |
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