Waterlight - "Waterlight: The clean energy revolution is here"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Awards

6617

This ad is part of the ACT Responsible Collection

Brand: Waterlight
Country: Colombia

Advertiser: E-Dina

Title	Waterlight: The clean energy revolution is here
Brief	Using renewable energy like saltwater, Waterlight sparks an innovative global solution for communities without access to electricity.As well as functioning as a portable lamp – half a liter of saltwater placed in the device provides an incredible 45 days of light – WaterLight is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.WaterLight’s groundbreaking application harnesses the power of ionization, a simple scientific reaction whereby salt-water electrolytes react with the magnesium on the inside of the device, producing electrical energy.WaterLight, is a revolutionary device that turns a simple natural resource into life-changing electrical power.
Agency	Wunderman Thompson
Campaign	Waterlight: The clean energy revolution is here
Advertiser	E-Dina
Brand	Waterlight
Date of First Broadcast/Publication	2021 / 4
Business Sector	Batteries (Except Car Batteries), Light Bulbs
Story	Wunderman Thompson Colombia and renewable energy start-up E-Dina collaborated on WaterLight – a revolutionary device that can transform half a liter of salt water into an incredible 45 days of light. E-Dina and Wunderman Thompson Colombia turned to the Wayúu, whose access to electricity is limited, but are surrounded by arid desert terrain that turns out to be the most powerful battery in the world – the sea. With WaterLight, the Wayúu can transform this abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones, without the need to travel for miles, creating a sense of connection within the community and to the wider world.
Philosophy	Electricity provides economic opportunity and quality of life. Fisherman can’t fish at night; kids must do their homework by candlelight – which can cause fires; artisans can’t craft at night to fill their orders, and mobile phones cannot be charged. We connected with the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombia and Venezuela border
Problem	According to the World Health Organization, at least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, a solution is urgently needed.
Media Type	Product Design/Development
Length	119 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Daniel Minaker
Chief Creative Officer	Daniel Payan
Executive Creative Director	Pipe Ruiz Pineda
Executive Creative Director	Diego Rodríguez
Account Director	Natalia Grecco
Creative Director	Lukas Vergel
Creative Director	Felipe Santana
Creative Director	Giovani Leal
Creative Director	Gustavo Tovar
Creative Director	Rene Rojas
Account Executive	Alejandra Duarte