| Title | Elephant |
| Agency | Pirate Group |
| Campaign | Be Heard |
| Advertiser | Pirate Group |
| Brand | Pirate Toronto |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Advertising Agencies |
| Result | We love radio. Especially it's ability to stimulate the listener's imagination and paint a picture without using a word. Radio in Canada has become over-run with creative served up in a "Monologue." We wanted to break through that spoken-word sameness with a spot that we hoped would demonstrate radio's immediate benefit to business owners in classic theatre-of-the-mind form. It worked. No animals were harmed in the making of this spot. Not literally, anyway. |
| Media Type | Radio |
| Length | |
| Sound Design Company | Pirate Toronto |
| Creative Director | Tom Goudie |
| Copywriter | Tom Goudie |
| Director | Tom Goudie |
| Producer | Colleen Murphy |
| Audio Engineer | Keith Ohman |