TitleTruck Queens
Agency
Campaign Truck Queens
Advertiser Iveco
Brand Iveco
Date of First Broadcast/Publication 2021 / 10
Business Sector Trucks, Pick-Up Trucks
Philosophy Three women, one big dream: to make a career in the Trucks Business.
For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks.
Media Type Branded Content
Length
Chief Creative Officer
Creative Director
Senior Art Director
Senior Copywriter
Junior Art Director
Junior Copywriter
Social Media Director
Social Media Manager
Digital Media Planner
Client Services Director
Production Company

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