| Title | The Game |
| Brief | The film story happens in a futuristic/surreal world to represent the three different levels of electric power trains the Kuga can be purchased. To make the visuals distinct, we created specific layers of design for each “level”. The team used a wide range of visual effects and techniques to manufacture the 70 VFX shots. From concept, previs to computer generated city extensions, cars, digital doubles, to cloud simulations, photogrammetry scans, a whole voxel 80s homage and last but not least an insane full CGI looping. |
| Agency |
BBDO Group Germany
|
| Campaign |
The Game
|
| Advertiser |
Ford Motor Company
|
| Brand |
Ford Kuga Plug-In Hybrid
|
| Posted | November 2021 |
| Business Sector | Cars
|
| Story | The film features the car in a futuristic setting where our main character enters a café and slips on a VR headset which catapults him into a recharging futuristic game. He selects the Kuga model of his choice and cruises through a city where the boundaries between reality and virtuality merge seamlessly. |
| Media Type |
Web Film
|
| Entrant Company |
BBDO Group Germany GmbH
|
| Advertising Agency |
BBDO Group Germany GmbH
|
| Chief Creative Officer |
Till Diestel
|
| Creative Director |
Rod Henriques
|
| Creative Director |
Jeannette Bohné
|
| Art Director |
Vlad Tarziu
|
| Copywriter |
Adel Abouelfetouh
|
| Client Service Director |
Sylvia Pelzer
|
| Head of Strategic Planning |
Benjamin Pleissner
|
| Agency Producer |
Alexander Geier
|
| Production-/ Post-Production Company |
Zauberberg Productions GmbH
|
| Executive Producer Film Production |
Juliane Ellrich
|
| Producer Post Production |
Nina Roppert
|
| Writer/Composer |
Costas Ferris (Aphrodite's Child)
|
| Writer/Composer |
Evangelos Papathanassiou (Aphrodite's Child)
|
| Audio Production House |
Kraatz Studios GmbH
|
| Sound Engineer |
Stefan Kraatz
|
| Producer Audio Production |
Maurice Kraemer
|
| Director |
Daniel Warwick, c/o Zauberberg Productions GmbH
|
| Director Of Photography |
Ekkehart Pollack, c/o Zauberberg Productions GmbH
|
| Editor |
Alexander Jurkat (bEpic); Oliver Stumpf
|
| Visual Effects / Animation |
bEPIC GmbH
|
| Styling |
Sophie Frazer
|
| Set Design |
Hermann Lampen
|
| Media Agency |
GTB / Mindshare
|
| PR Agency |
Hill & Knowlton
|