Title | Busy at Home |
Agency | Lucky Generals |
Campaign | This is Inner Peace |
Advertiser | Ring LLC |
Brand | Ring Camera |
Date of First Broadcast/Publication | 2023 / 8 |
Story | Whether working up a sweat at the gym or tied up in a meeting, Lucky Generals’ first work for Ring takes a contemporary look at our modern-day door-step issues to show how Ring devices can alleviate the anxiety of not knowing what is going on at home. The campaign introduces a new creative platform and campaign line “This is inner peace”, which looks to reinforce Ring’s position as a leader in the home security space and create more awareness around its full range of innovative products. Lucky Generals has created four different light-hearted yet incisive and infinitely-recognisable scenarios where a Ring Video Doorbell or Security Camera springs to the rescue when people are unable to get to the door or be at home. |
Media Type | Television |
Length | |
Brand | Sascha Ring |
Creative Team | Jess Scott-Hunter |
Head of Production | Jess Scott-Hunter |
Producer | Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands) |
Creative Agency | Lucky Generals |
Media Agency | OMD Dublin |
Director | Adam |
Director | Dave |
Production Company Producer | Tom Farley |
Production Company | Arts & Sciences |
Art | Arts & Sciences |
Editor | Max Windows |
Post | Black Kite |
Production | Black Kite |
Sound | Sam Robson |
Sound | George Castle |
Head of Marketing | Matt Eyles |
Lead Creative | Sarah Fronckevic |
Creative Director | Cary Da Costa |
Marketing Manager | Ben Blood |
Creative Team Manager | Tez Patel |
Grade | George K |