Title | #LetWhatsInsideOut |
Agency | Havas London |
Campaign | Care Sewn In |
Advertiser | Campaign Against Living Miserably (CALM) |
Brand | CALM |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
Media Type | Television |
Length | |
Post Production | Big Buoy |
Advertising Manager | Ben Hawley |
Advertising Manager | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
Creative Team | Aaron Howard |
Creative Team | Matt Swinburne |
Creative Team | Owen Hunter Jenkins |
Creative Team | Brodie King |
Creative Team | John Ogunmuyiwa |
Designer | Lorenzo Fruzza |
Designer | Ciaron Fitzpatrick |
Account Director | Alex Lindblom-Smith |
Account Director | Sophie Fletcher |
Account Executive | Hannah Thomas |
Strategist | Ned Hodge |
Strategist | Kerrie Boyes |
Agency Producer | Dominique Strouthos |
Production Company | UNIT9 |
Executive Producer | Jenna le Noury |
Production Company Producer | Andrew Davies |
Production Manager | Lana Salfiti |
Director | John Ogunmuyiwa |
Director of Photography (DOP) | Adam Barnett |
Editing Company | Big Chop |
Editor | Marika Shatova |
Colorist | Jonny Tully |
VFX Artist | Eileen Chan |
Sound | Tadeu Jungle |
Audio Engineer | Alex Wilson-Thame |