Title | Ireland’s Ancient East Ad – Bedtime Stories |
Brief | A little boy is unable to sleep, so his father reads him a bedtime story from a large history book. As the myths and legends of Ireland unfold, they come to life around the bed. There are battles, monks, conflicts and druids. The bed is transported to deep caves, across the sea, and to mountain peaks. Finally, mum comes in to wish the boy goodnight. When his parents have left, the boy finds that the book’s pages are blank. Ireland’s Ancient East is full of stories – come and find yours. |
Agency | Rothco, part of Accenture Song |
Campaign | Bedtime Stories |
Advertiser | Failte Ireland |
Brand | Ireland’s Ancient East |
Date of First Broadcast/Publication | 2016 / 6 |
Business Sector | Destinations (Countries & Places) |
Story | A film about a little boy who can’t get to sleep. His dad begins to tell him stories from a big orange book and together they are transported to the wonderful landscapes of Ireland’s Ancient East. The twist comes at the end when the little boy discovers where his dad’s stories really come from. |
Media Type | Television |
Length | |
Account Director | Audrey Kelly |
Account Manager | Hazel Irwin |
Account Executive | Karen Kenny |
Art Director | Stephen Rogers |
Copywriter | Shane O'Brien |
Executive Creative Director | Alan Kelly |
Agency Producer | Laura Ellis |
Executive Producer | Margaret Levingstone |
Strategist | Fay Quilligan |
Digital Strategy | Emer Fitzgerald |
Digital Strategy | Head of Digital Design |
Production Company | Red Rage Films |
Director | D.A.D.D.Y (Mike Ahern & Enda Loughman) |
Production Company Producer | Gary Moore |
Director of Photography (DOP) | Ivan McCullough |
Music | Villagers – That Day |
Photographer | Kevin Griffin |
Post Production | Screen Scene |
Editor | Jake Walshe |
Colorist | Gary Curran |
Sound | Mark Richards |
Sound | Mutiny |