Title | Lamp Recycled |
Agency | Rethink Communications Inc. |
Campaign | Lamp |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2018 / 9 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | 20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message. |
Media Type | Television |
Length | |
Colorization | Alter Ego |
Post Production | Rooster Post Production |
Creative Director | Aaron Starkman |
Art Director | Joel Holtby |
Copywriter | Mike Dubrick |
Production Company Producer | Anne-Marie Martignago |
Director | Mark Zilbert |
Director of Photography (DOP) | Todd Martin |
Production Company | Scouts Honour |
Editor | Marc Langley |
Editor | Nick Graves |
Editing Company | Rooster |
Colorist | Eric Whipp |
Color Assist | Mariya Guzova |
Special Effects / VFX | Fort York |
Agency Account Team | Caleb Goodman |
Agency Account Team | Sarah Riedlinger |
Agency Account Team | Marie Lunny |
Agency Account Team | Becky Rudson |
Sound Design and Mix | Vapor RMW |
Composer Producer | Ren Klyce |
Creative Director | Mike Dubrick |
Creative Director | Joel Holtby |
Creative Director | Ian Grais |
Creative Director | Chris Staples |
Strategist | Sean McDonald |
Strategist | Stacy Ross |
Line Producer | Rita Popielak |
Online lead | Ernie Mordak |
Audio Post Production | Mit Out Sound |