Title | dyslexia |
Agency | Uzina |
Campaign | Mental Health Can Have Many Names |
Advertiser | CAPITI |
Brand | CAPITI |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. |
Philosophy | Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system). |
Media Type | Television |
Length | |
Executive Creative Director | Susana Albuquerque |
Creative Director | Andreia Ribeiro |
Art Director | Mariana Trindade |
Copywriter | Francisco Roque do Vale |
Account | Carolina Pinheiro |
Account | Maria Melo Costa |
Strategy | Rita Martins |
Strategy | João Maria França Martins |
Production/Agency | Virgínia Palma |
Production/Agency | Bella Duarte |
Production Company | playground |
Film Director | Susana Correia |
Director of Photography (DOP) | Tomás Brice |
Executive Producer | Joao Abreu |
Production Manager | Manuel Saalfeld |
Production Coordinator | Inês Araújo |
Steadicam | Emanuel Garcia |
Sound Director | Cyril Santos |
Set Designer | Marta Cruz |
Photographer | Filipe Neto |
Photography Producer | Sandra Mendes |
Post-Production Coordinator | Nuno Lobo |
Post Production | Light Films |
Editor | Cláudia Silvestre |
Sound Studio | Mute Sound |