| Title | There is no smoker without a light |
| Agency | Advertisers Without Borders |
| Campaign | Don´t light up Cruzade |
| Advertiser | AWB |
| Brand | AWB |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | Jackie Chan says “Five millon people die because of the cigarette every year. I invite you to join the crusade Don´t light up”. “When a loved one lights a cigarette, stop him "There is no smoker without a light" We invite you to join the crusade Don´t light up”. When a loved one lights a cigarette, stop him |
| Problem | Five millon people die because of the cigarette every year. |
| Result | |
| Media Type | Web Film |
| Soundtrack | LaPirada.com |
| Direction | Willie Chan |
| Production Company | Willie Chan |
| Post Production | Pulloverpost |
| Music, Radio and Sound Design | La Pirada |
| Production | Juan Carlos Varela |
| Executive Creative Director | Guillermo Caro |
| Actor / Celebrity | Jackie Chan |
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