Title | #REmemory presentation board |
Agency | Ogilvy Taiwan |
Campaign | REmemory - Taiwan Alzheimer Disease Association |
Advertiser | Taiwan Alzheimer Disease Association |
Brand | REmemory |
Posted | March 2023 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
Media Type | Case Study |