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Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Apr 4, 2024

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1

Norauto - Des gestes pour demain
BETC Paris

Norauto imagine un monde de demain plus durable, à travers les actes d'"enfants" pour promouvoir ses engagements vers une mobilité plus responsable.

TitlePaving the way (French)
Title (original language)Des gestes pour demain
Agency
Campaign Paving the way
Advertiser Norauto
Brand Norauto
Date of First Broadcast/Publication 2024 / 4
Business Sector Garages, Gas Stations
Story Une automobiliste, au fil de son trajet, se projette dans un monde d’enfants pour appréhender l’environnement qui l’entoure. Au travers de gestes simples en lien avec le développement durable comme le recyclage des déchets, des vérifications pour entretenir son véhicule ou encore l’utilisation du vélo, elle s’imagine dans un monde plus apaisé. Celui de demain, qui fera de nos enfants des adultes responsables qui ont déjà les bons réflexes pour respecter notre planète.
Philosophy Une nouvelle campagne résolument positive, qui se place du côté des automobilistes pour révéler le rôle fondamental de la marque dans l’évolution vers une mobilité plus responsable,
Media Type Television
Length
Soundtrack I can see clearly now
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Art Director
Executive Creative Producer
Traffic Director
Associate Creative Director
Copywriter
Account Manager
Account Manager
Account Manager
Director
Director of Photography (DOP)
Production
Producer
Production Manager
Executive Production
Photographer
Post Production
Post Production
Sound Production
Colorist
Artist
Sound Producer
Music Creative Director
Creative Agency
2

Hyundai IONIQ 5 - Hyundai passes the driver's license test
Jung von Matt / Spree

Alors que le Hyundai's IONIQ5 autonome a réussi son permis de conduire en situation à Las Vegas, on peut imaginer ce que pourrait être l'avenir de Pearl Outlaw, non-voyante.

TitleHyundai passes the driver's license test
Agency
Campaign IONIQ 5 robotaxi
Advertiser Hyundai Motor Group
Brand Hyundai IONIQ 5

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Branded Content
Length
Editing Company
Sound
Copywriter M...o Ma....re Subscribers Only
Art Director V....io Ma.....ico Subscribers Only
Copywriter D...el S....er Subscribers Only
Art Director S...on R..e Subscribers Only
Art Director M....ed B...mi Subscribers Only
Copywriter H...y Bo....nn Subscribers Only
Art Director L..s P...o G...i Subscribers Only
Senior Account Manager M....ne B...r Subscribers Only
Account Management A...rt Ho....ch Subscribers Only
Production Director J...i Ku....nn Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director / DOP D...el Me.....nte Subscribers Only
Managing Director/ Executive Producer F..n Th....on Subscribers Only
Executive Producer F..d D...es Subscribers Only
Producer ..d H....rd Subscribers Only
Production Manager M...y S..z Subscribers Only
Production Designer B...t L..a Subscribers Only
Editor C...s Ca....ch Subscribers Only
Assistant Editor N..k B...e Subscribers Only
Editorial Producer ..n Tr.....io Subscribers Only
Post Production T..e B...d A..s Subscribers Only
Post & VFX Producer S..n J....ns Subscribers Only
Colorist S...ne Gr.....la Subscribers Only
2D Lead ..o W...on Subscribers Only
2D Artist L..y La....ce Subscribers Only
2D Artist L...ig Ha.....us Subscribers Only
2D Artist O...ia O...il Subscribers Only
2D Artist S...n M...n Subscribers Only
Sound Designer A....ny M...e Subscribers Only
Sound Producer B..h M...ey Subscribers Only
Music .O M...c Subscribers Only
Music Composer P...ip ..y Subscribers Only
Music Producer A..y Os....ek Subscribers Only
3

Lay's - Undercover Commentator
AlmapBBDO

Une expérience où la voix d'une journaliste sportive commentant un match de foot a été masculinisée, lui évitant, des commentaires sexistes.

TitleUndercover Commentator
Agency
Campaign Undercover Commentator
Advertiser PepsiCo Inc.
Brand Lay's
Date of First Broadcast/Publication 2024 / 4
Business Sector Potato Chips, Crisps & Crackers
Philosophy We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine.
Media Type Integrated Media/360 Activation
Length
President & CEO
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Planning Team
Planning Team
Special Projects Manager
Special Projects Manager
Special Projects Manager
AI Production
Head of Strategy and Innovation
Project Manager
Developer
Social Listening
Approval Client
Approval Client
Approval Client
Offline
Offline
Digital Production
Radio
AV Production
AV Production
Image Production
Sound Production
Cast
Cast
Cast
Cast
PR Agency
Account Director
Account Manager
Account Executive
Account Executive
Account Executive
4

RHB Bank - Lembaran Baharu (Forgiveness)
FCB Shout

Une jolie histoire diffusée à l'occasion du ramadan en Malaysie où un soutien accordé bénévolement transforme la vie d'un jeune enfant.

TitleLembaran Baharu (Forgiveness)
Agency
Campaign Raya 2024
Advertiser RHB Bank
Brand RHB Bank
Date of First Broadcast/Publication 2023 / 3
Business Sector Banking & Financial Services, Investments, Stock Brokers
Media Type Web Film
Length
Owner
Chief Executive Officer (CEO)
Owner
Chief Creative Officer
General Manager
Creative Director
Creative Director
Creative Lead
Copywriter
Senior Producer
Production Company
Director
Producer
Brand Director
5

British Airways - Windows 2
Uncommon Creative Studio

Des passagers avec des yeux émerveillés admirant, à 35 000 pieds d'altitude, l'extérieur à travers le hublot de leur avion British Airways.

TitleWindows 2
Agency
Campaign A British Original
Advertiser International Airlines Group
Brand British Airways
Date of First Broadcast/Publication 2024 / 3
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Outdoor/Out of Home
Production Company
Production Company
Director
Photographer
Founder
Advertising Manager
Casting
Music
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Observatoire des Inégalités - Les Vacances
Herezie

Une écriture de spots radio très originale où les acteurs se taisent tour à tour, victimes d'une inégalité dans la société

TitleLes Vacances
Agency
Campaign Hear The Data
Advertiser Observatoire des Inégalités
Brand Observatoire des Inégalités

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Radio
Length
Sound Production S...io O�.....amas Subscribers Only
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