The television commercial that marked the launch of DiDi in Ecuador in June 2021, a project in which I had the privilege of directing the post-production, visual effects and animation. This video not only symbolizes DiDi's arrival in the Ecuadorian market, but also highlights the innovation and creativity behind the brand. Through vibrant visual effects and captivating animations, we sought to connect with the audience and convey DiDi's promise to offer a safe, reliable and accessible transportation experience.