| Story | Kotex dared to be the first and turned out to be the only brand on women’s march to raise the issue of the periods’ stigmatization in traditional patriarchal society. In collaboration with the most famous local illustrator, we created poster that draws attention to the problem. Inspired by local Kazakh culture code, rally poster depicts young Kazakh woman that expresses her freedom from menstrual embarrassment. On the eve of the upcoming march, the video with the creation of the poster became a guide on how to create posters for the march. |