| Title | Oreo Cheat Cookies (120s) |
| Agency | Saatchi & Saatchi Düsseldorf |
| Campaign | Cheat Cookies |
| Advertiser | Mondelez International |
| Brand | Oreo |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | Everyone loves to unlock hidden features, whether in games or even in real life. And the easiest way to do it is by using Cheat Codes. A sequence of combinations that allow players to unlock special items in the game that are not available through standard play. Cheat codes have become so common in everyday life. In 2023, OREO and Xbox brought the nostalgia around cheat codes back, inviting consumers to create combinations with cookies. For the first time in Europe, OREO has launched 6 different embossments, inspired by the Xbox controller buttons, giving the cookies an innovative role and creating a gaming experience. From the iconic Xbox logo to the signature A, B, X, Y and arrow buttons, consumers were able to create combinations with the OREO Xbox Special Edition and unlock prizes on our website. |
| Media Type | Case Study |
| Entrant Company | Saatchi & Saatchi, Düsseldorf |
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