A groundbreaking premiere: the fintech app BLINK challenges the norms of its category with a bold ad, as daring as the app it promotes. ABU UNCENSORED, created for the fintech brand Blink, is a commercial that embodies absurdity throughout its 107 seconds, a delightful mix of daring elements and somewhat pretentious ones that break away from the ordinary and play with naivety, questioning possibilities, and the childlike impact of visual/narrative play. All packaged in a flawless craft, elements that keep you engaged in the story and eager to find out what the heck will happen at the end of the commercial.
Philosophy
Some pleasures are stilkl paid in cash and if you don't have it, we'll bring it to your door.
Problem
People in Latam still uses cash and there are not enough ATMs.
Result
A groundbraking app that transforms delivery motorcycles and taxis into mobile ATMs.