| Title | Newspaper Courts |
| Agency | SRMG Labs |
| Campaign | Newspaper Courts |
| Advertiser | Saudi Research & Publication Company |
| Brand | Ariyadiyah |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | Saudi Arabia has one of the highest obesity rates in the world, with 50% of the population clinically overweight. Ariyadiyah, Saudi Arabia's leading sports newspaper noticed that more people prefer to read about sports than actually participate in it, that is why on World Health Day, we took action. We removed our newspapers from the racks, and put them on the streets. Instead of printing the news, we printed giant editions that people can play sports on. |
| Media Type | Case Study |
| Length | |
| Production Company | Vip Films |
| Chief Creative Officer | Fadi Mroue |
| Associate Creative Director | Glauber Dorotheu |
| Marketing | Katie Golding |
| Senior Creative, Copywriter | Nicolas Martinez |
| Executive Producer | Martha Nassar |
| Producer | Luciana Boulos |
| Production Manager | Carl Acharian |
| Chief Marketing Officer (CMO) | Katie Golding |
| Director | Reinis Spaille |
| Head of Marketing | Ahmed Maklad |
| Production Company | Heyzel Studios |
| Executive Producer | Mohamed Senjab |
| Motion Graphics Designer | Jefferson Barros Menezes |
| Motion Designer | Lucas Fuse |
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