Title | Hijacking the Masters |
Agency | Zulu Alpha Kilo |
Campaign | Hijacking the Masters |
Advertiser | Harry Rosen |
Brand | Harry Rosen |
Posted | November 2022 |
Business Sector | Clothing |
Story | We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style. |
Problem | Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel. |
Media Type | Case Study |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Wain Choi |
Creative Director | George Ault |
Copywriter | George Ault |
Creative Director | Jacob Gawrysiak |
Art Director | Jacob Gawrysiak |
Account Manager | Jessica Hill |
Account Manager | Robyn Morrissey |
Account Manager | Cosmo Haskard |
Account Manager | Chris Rosario |
Planning Team | Heather Segal |
Planning Team | Cameron Fleming |
Advertising Manager | Trinh Tham |
Advertising Manager | Kristin Meier |
Advertising Manager | Tatiana Isaza |
Advertising Manager | Ben Kriz |
Advertising Manager | Zoë Innanen |
Advertising Manager | Paul Michel |
Advertising Manager | Christine Kwan |
Production Company | Beach Lion |
Production Company Producer | Laura Nolasco |
Creative Director | Mike Nolasco |
Post Production | Zulubot |
Director | Mike Nolasco |
Director | George Ault |
Director | Jacob Gawrysiak |
Managing Director | Tom Evans |
Head of Production | Adam Palmer |
Video Editor | Max Lawlor |
Post Production Supervisor | Sarah Dayus |
Editor | Felipe Chaparro |
Colorist | Felipe Chaparro |