Title | Turkeyware |
Agency | Zulu Alpha Kilo |
Campaign | It’s All About the Sides |
Advertiser | Campbell Soup Company |
Brand | Campbell Company of Canada |
Date of First Broadcast/Publication | 2023 / 12 |
Business Sector | Canned Food |
Story | Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”. |
Media Type | Television |
Length | |
Agency | Zulu Alpha Kilo |
Creative Chairman | Zak Mroueh |
Chief Creative Officer | Brian Murray |
Chief Creative Officer | Jenny Glover |
Creative Director | Jacob Gawrysiak |
Creative Director | George Ault |
ACD | Kelsey Hughes |
Art Director | Kelsey Hughes |
ACD | Greg Kieltyka |
Copywriter | Greg Kieltyka |
Designer | Jackman Chiu |
Producer | Rebecca Adams |
Account Manager | Alyssa Guttman |
Planning Team | Heather Segal |
Media Team | Christina Falconer |
Media Team | Doyeon Kim |
Media Team | Varun Oza |
PR Agency | Proof Strategies |
Production Company | l lok |
Production Company | Les Garçons |
Director | l lok |
Director | Les Garçons |
Producer | Yvonne Hercun |
Post Production | Zulubot |
Editor | Micah Rix-Hayes |
Editor | Tasha Hayes |
Online Artist | Felipe Chaparro |
Transfer | Alter Ego |
Colorist | Wade Odlum |
Creative Director | Friyana Engineer |
Creative Director | Craig Zarazun |
Media Agency | Spark Foundry Worldwide |
PR | Bunmi Adeoye |
PR | Jessica Leroux |
PR | Simrin Bains |
Executive Producer | Sebastien Hott |
Post-production Producer | Siddhi Patel |
Post-production Producer | Lena Hamady |
Post Production | Walter Klassen FX |
Chief Creative Officer | Taku Dazai |
Project Manager | Andrew Kroetsch |
Props | Nicolai Berda |
Music Agency | Wave Productions |
Producer | Megan Huges |
Producer | Hannah Harlacher |