Farrukh Sharipov
Creative director at Synthesis creative lab
Tashkent, Uzbekistan
TitleCool Store
Agency
Campaign Cool Store
Advertiser ISHONCH Home appliance store
Brand Ishonch
Date of First Broadcast/Publication 2023 / 5
Business Sector Department Stores, Supermarkets
Story 90% of the total trade turnover in Uzbekistan falls on the bazaars. However, we at ISHONCH, a regional retailer of household appliances in Uzbekistan, want as many people as possible to shop at our stores.Summer daytime temperature in Uzbekistan rises to 50 degrees Celsius. And this is especially felt in the bazaars. In 2022, in just 3 days of extreme heat, 4 thousand people were hospitalized throughout the country due to heat strokes. (According to the Ministry of Health).Using satellite heat map data, we found the hottest bazaars in Uzbekistan and equipped them with cooling sale spots.COOL STORE is not only a place where you can hide from the heat in the bazaar and cool off for absolutely free, but also a place where you can buy any product from the ISHONCH catalog with home delivery. Especially the products to cool down your home.In this summer season, more than 20 thousand people cooled off in our COOL STORES. And the sales of appliances raised up to 19%.Welcome to cool stores in hot bazaars.
Media Type Case Study
Creative Director
Copywriter
Designer
Account Manager
Account Manager
Art Director
Copywriter
Designer

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