| Title | Open Helmet (Man) |
| Agency | VMLY&R Amman |
| Campaign | Open Helmet |
| Advertiser | Jordan Insurance Company |
| Brand | Bikers Helmets |
| Posted | March 2017 |
| Business Sector | Insurance |
| Story | When it comes to riding motorcycles, a huge percentage of the Jordanian riders use the helmet as an aesthetic accessory, or wear it to avoid a ticket from the traffic police. In these cases, the helmet is usually unbuckled, increasing the danger risk. |
| Media Type | |
| Creative Director | Emad Khayyat |
| Art Director | Glaucco Martines |
| Copywriter | Glaucco Martines |
| Copywriter | Emad Khayyat |
| Photographer | Adriano Von Markendorf |
More Work
SEE ALLCareem Brand Refresh
- BRAND:
- CAREEM
Open Helmet (Man)
- BRAND:
- Bikers Helmets
- AGENCY:
- VMLY&R Amman
Open Helmet (Woman)
- BRAND:
- Bikers Helmets
- AGENCY:
- VMLY&R Amman