Title | Small But Mighty |
Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Agency | Zulu Alpha Kilo |
Campaign | Small But Mighty |
Advertiser | Consonant Skincare |
Brand | HydrExtreme |
Posted | November 2019 |
Business Sector | Hygiene & Personal Care Products |
Story | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Media Type | Case Study |
Chief Creative Officer | Zak Mroueh |
Creative Director | Susie Lee |
Creative Director | Gary Watson |
Design Director | Ryan Booth |
Designer | Kevin Sato |
Designer | Gala Tanaskovitch |
Art Director | Kevin Sato |
Art Director | Caroline Sierra-Bornais |
Copywriter | Vinay Parmar |
Copywriter | Monika Leck |
Copywriter | Luke McNeill |
Advertising Manager | William Baker |
Advertising Manager | Kristina Breckon |
Studio Artist | Anna Harju |
Studio Artist | Ashleigh O’Brien |
Studio Artist | Andrew Martin |
Studio Artist | Brandon Dyson |
Studio Manager | Greg Hepinstall |
Agency Producer | Laura Dubcovsky |
Account Management Team | Nadine Arsenault |
Account Management Team | Lisa Sousa |
Account Management Team | Skye Gandy |
Photographer | Sarah Azzam |
Print Production Company | Seamliss Graphics and Marketing |
Print Production Company | Flash Reproductions |