Sinead Roarty
EVP, Executive Creative Director at McCann Worldgroup
New York, United States
As part of Shell’s $2 billion-a-year commitment to transition to clean energy, the company is building a 650-hectare solar farm in Central Queensland, which will generate 120 megawatts of solar-powered energy.

Abstract figures don’t mean much to most of us, so we visualised the data to show the enormous scale of the project. The online films are supported by an extensive social and OOH campaign.

Trending

Create a free Talent profile and become a member of AdForum

Get Started