Only 4.4% of young people in the creative industries are from minority backgrounds and among the barriers they face, there is one that is often unspoken. Parents. Why? Because many of them would rather see their kids with ‘Dr’ before their name or at a desk crunching numbers. So we wanted to show that with support from parents, the journey to realising your creative dreams and ambitions can be easier. But we needed someone who young minority kids could see themselves in. So who better than young, Black, British icon – Little Simz. And the result. A moving and inspiring film where she penned a love letter to her number one fan, her Mum, thanking her for the nurturing and support on every part of the journey.