Title | Balcony |
Agency | Mark/BBDO |
Campaign | Coffee for Moments of Pleasure - Douwe Egberts |
Advertiser | Douwe Egberts |
Brand | Douwe Egberts |
Posted | January 2014 |
Product | Coffee |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Tagline | Don´t Let Anyone Spoil Your Perfect Cup Of Coffee |
Story | After a birds lands and takes off a balcony - it colapses. Woman closes the door. |
Philosophy | The creative strategy is building the idea of irresistibilty of the moments of relaxation with Douwe Egberts. These moments are so strong and intensive that once you have it you won´t let anything to disturb it. |
Problem | Relaxation is one of the key motivators in the coffee category. Douwe Egberts is positioned as coffee for a moments of comfort in a long term perspective. However, the Czech coffee market is quite cluttered and the local brands are quite significant players. Therefore, the role of advertising is very importortant to generate the top of mind awareness and to build the sympathy towards the brand which consequently leads to the purchase decision in favour of particular brand. |
Media Type | Television |
Length | |
Market | Europe, Czech Republic |
Production Company | AD Wood s.r.o |
Creative Director | Leon Sverdlin |
Art Director | Andrej Stuk |
Copywriter | Oto Klempir |
Account Director | Tomas Grmela |
Director | Dan Ruzicka |
Director of Photography (DOP) | Dominik Miskovsky |
Editor | Filip Malasek |