CDMA - "CDMA January 28th Shutdown"

George Patterson Y&R

George Patterson Y&R Brisbane, Australia

4897

Brand: CDMA
Country: Australia

Advertiser: Telstra Corporation

Title	CDMA January 28th Shutdown
Agency	George Patterson Y&R
Campaign	CDMA January 28th Shutdown
Advertiser	Telstra Corporation
Brand	CDMA
Posted	February 2008
Business Sector	Mobile Telephones & tablets
Story	Telstra CDMA January 28th Shutdown This TVC from Taxi director Liz Murphy has it all - energy, great culmination, creativity, visual strength its an example of what everyone has come to expect from the enormously talented Murphy. The spot for George Patterson Y&R Brisbane is part of Telstras national campaign, CDMA January 28th Shutdown. It is a quirky tale of the day the numbers got away. Its a mischievous, observational adventure that follows the disappearance of everyday numbers from across Australia. With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. Shot over 3 days around South East Qld, it was an action packed whirlwind of fishing line, homemade pea-shooting darts, and a giant polystyrene red six. We really wanted to do as much as physically possible in camera it had to feel like it really happened at each location, and we were simply there to capture it like a news story or documentary adds Murphy.
Problem	With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late.
Media Type	Television
Length	60 seconds
Market	optionlist-countries.COU916
Copywriter	Andrew Bird
Art Director	Simon Budzevski
Creative Director	Tim Green
Director	Liz Murphy
Agency Producer	Tamyson Power
Art Director	Lindsay Thomson
Production Company Producer	Andrew Wareham
Post Production	Cutting Edge
Production Company	Taxi Film Production