| Title | Green Screen Shirt |
| Agency | Zulu Alpha Kilo |
| Campaign | Harry Rosen The Green Screen Shirt |
| Advertiser | Harry Rosen |
| Brand | Harry Rosen |
| Posted | November 2021 |
| Business Sector | Men's Clothing |
| Story | While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style. |
| Problem | Harry Rosen is one of North America’s largest menswear retailers. It’s renowned for luxury labels and for outfitting men in impeccable suits for the workplace. |
| Media Type | Case Study |
| Post Production | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Associate Creative Director | Kevin Sato |
| Art Director | Kevin Sato |
| Associate Creative Director | Vinay Parmar |
| Copywriter | Vinay Parmar |
| Designer | Jeff Watkins |
| Designer | Vince Rozas |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Account Manager | Mike Sutton |
| Account Manager | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Agency Producer | Christine Taranco |
| Advertising Manager | Trinh Tham |
| Advertising Manager | Sarah Berger |
| Advertising Manager | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Production Company | Asymetric Productions |
| Director | Kacper Larski |
| Director of Photography (DOP) | Christophe Collette |
| Production Company Producer | Katy Maravala |
| Executive Producer | Evan Landry |
| Executive Producer | Nick Burry |
| Editing Company | Outsider Editorial |
| Editor | Chris Murphy |
| Editor | Cam Anderson |
| Assistant Editor | Lia Han |
| Production Company Producer | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorist | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Photographer | Kacper Larski |
| Illustrator | Steven Noble |
| Retoucher | Jim Tinios |
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