Uniqlo - "Heat Tech Window Case Study"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Awards

31284

Brand: Uniqlo
Country: South Korea

Advertiser: Uniqlo

Title	Heat Tech Window Case Study
Brief	Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Agency	Cheil Worldwide
Campaign	Heat Tech Window
Advertiser	Uniqlo
Brand	Uniqlo
Date of First Broadcast/Publication	2017 / 4
Business Sector	Apparel, Fashion & Footwear
Story	Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Problem	Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.
Media Type	Case Study
Length	120 seconds
Executive Vice President	Jeongkeun You
Chief Creative Officer	Wain Choi
Art Director	Sungphil Hwang
Creative Director	Hyungkyun Oh
Art Director	Hyungkyun Oh
Account Director	Jaehwan Lee
Account Executive	Junseok Park
Account Executive	Seungeun Lee
Account Executive	Yujin Yujin Jung
Agency Producer	Sunho Sunho Bae
Bounce Creative	Wanmo Wanmo Koo
Designer	Wanmo Wanmo Koo
Bounce Creative	Jeakyun Jeakyun Kim
Designer	Jeakyun Jeakyun Kim
Bounce Creative / Designer	Sungjin Sungjin Lee
Director	Dongjo An
Executive Producer	Kyounghyun Kyounghyun
Cinematography	Sungin Ji
Cinematography	Myungjun Kim
Editor	Jaeyun Lee
Colorist	Soyeon Soyeon Kim
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Music Director	Arana Son
Photographer	Jiwon Choi
Photographer	Kyoungwon Kang
Photographer	Choongsun Park
Model Agency	Hyewon Ha