Title Behind the Scenes of Holiday Dreams
Agency
R/GA
Campaign
Holiday Dreams
Advertiser
Samsung
Brand
Samsung Mobile USA
Date of First Broadcast/Publication
2014 / 12
Business Sector Mobile Telephones & tablets
Story Get a firsthand glimpse of the vision behind the dream. Artful animation, innovative camera rigging, and a high tech installation came together in perfect harmony to bring this charming holiday tale to life across more than 70 Samsung screens. Watch the original video at http://smsng.us/Holiday and bring your holiday dreams to life at: http://smgmb.us/7u2.
Media Type
Web Film
Length 179 seconds
Production Company
1st Avenue Machine
Editing Company
1st Avenue Machine
Lead Product Architect
Aaron Ambrose
Creative Director
Tristan Kincaid
EP/Partner, 1st Avenue Machine
Sam Penfield
Group Executive Creative Director
Al Patton
Art Director
RG Lacandola
PreVis 3D
Daniel Bollwerk
Director
Benjamin Steiger Levine
Creative Director
Qian Qian
Director
Martin Allais
Post Production EP
Garrett Braren
Chief Marketing Officer
Todd Pendleton
Group Account Director
Helder Santo
PreVis 2D
Beryl Chen
Visual Effects Director
John Loughlin
DP
Khalid Mohtaseb
Senior Director, Digital Marketing
Colleen McDuffe
Senior Manager, Digital Marketing
John T. Field
Associate Creative Director, Copy
Emily Zaborniak
Associate Creative Director, Copy
Ethan Schmidt
Account Director
Joshua Lanz
Account Planner
Sarah Vining
Head of Production
Dave Kalvert
Senior Producer
Ashlye Vaughan
Producer
Sherilyn Ferdinand
Producer, BTS Video
Adam Becht
Sound
Michael Fueser
Director/DP of BTS Video
Andrew Dowd
Lead Editor, BTS Video
John Gramglia
Asst. Editor, BTS Video
Kristen Zephyrus
Technical Director
Michael Piccuirio
Associate Producer, 1st Avenue Machine
Christina Jang
Production Supervisor, 1st Avenue Machine
Lucy Sheridan
Production Coordinator, 1st Avenue Machine
Karen Berkowitz
PD
Marcos Lutyens
Head of Production
Lisanne McDonald
Post Production
Mike Sullo
PreVis 2D
Chris Russo
Smoke Conform
Phil Akka
TD
Christina Caravella
Music
Human Music