TitleThe Tabado Games
Agency
Campaign Tabado Games
Advertiser Institut National du Cancer
Brand INCa
Date of First Broadcast/Publication 2019 / 12
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline The program that will help you quit smoking
Story Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting.
Media Type Digital
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
AVP Strategy / Planning

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